HOME

 

 

Steve Outing ¬° Poynter Institute for Media Studies ¸ê²`½s¿è¡A
¦P®É¬°Editor & Publisher Interactive µ¥¦hºØ±M·~¥Zª«¼¶¼g±MÄæ
   
steve outing pic
  §A§Ñ¤F§Y®É¶Ç°T IM ¶Ü¡H
Hav u 4gotten IM?
  By Steve Outing April 30, 2002
  ½Ð§â§Aªº·Qªk¼g«Hµ¹§Ú¡G steve@Poynter.org
eandpletter ¥»±MÄæÀò Mr. Steve Outing Editor&Publisher Dot-Com ±ÂÅv½ĶÂà¸ü
¾Ö¦³ª©Åv ¨C¤ë¥Z¥X¤@¦¸

  ¹ï¤j¦h¼Æ¦b 25 ·³¥H¤Uªººô±Ú¡A¯S§O¬O«C¤Ö¦~¡A§Y®É¶Ç°T¡]Instant Messaging ¡B²ºÙ IM¡^¡A¦¨¤F¥Í¬¡ªº¤@³¡¥÷¡C¦~¬ö¤j¤@ÂIªº¡A¨Ì¿à¹q¤l¶l¥ó©Îºô¯¸¡A¨Ó¶Ç»¼®ø®§©Î§l¨ú·s»D¡A¦ý°ª¤¤¾Ç¥Í«o§â¥Î AOL¡BMSN¡BICQ »P¦ºÄÒ¦n¤Í²á¤Ñ¡A¬Ý¦¨¬O e ¤Æ¥Í¬¡³Ìªº­«­n³¡¥÷¡C  ²{¦b¦³´X»õ¤H¨Ï¥Î§Y®É¶Ç°T¡]¥ú¬O AOL ´N¦³¤@»õ¥|¤d¸U¤H¡^¡Aª½¨ì³Ìªñ¡A¤j®a¤~ª`·N¨ì³o­Ó»â°ì¡A·Q§â¥¦Âର­Ó¤H¥H¥~ªº¥Î³~¡G§@¬°¥Xª©ªº¥«³õ¡C

  ºô¤W¥Xª©¥«³õ±M®a¡A¦P®É¤]¬O MarketShorpa µo¦æ¤H Anne Holland »¡¡G¡u25 ·³¥H¤Uªº¤H³£ª±³o­Óª±·N¡Aºô¤W¥Xª©ªº¥¼¨Ó´N¬O§Y®É¶Ç°T¡C¡v

·í§Úªº¼°¤Í

  §Y®É¶Ç°T¬O³o»ò¹B§@ªº¡G¨Ï¥Î¤H¥ý»s¤@¥÷¦ºÄҩμ°¤Í ( Buddy ) ªº¦W³æ¡A§â±`Ápµ¸ªº¿ËªB¦n¤Í¡]¤]´N¬O¼°¤Í¡^ªº¦W¦r¥[¶i¥h¡A·í¼°¤Íªº¦W¦r¦bµe­±¤WÅã¥Ü¡u¤W½u¡v¡A´Nªí¥Ü¥i¥H¤¬¶Ç®ø®§¤F¡C¶Çªº®É­Ô¥ýÂI¤@¤U¦W¦r¡A¿é¤J®ø®§¡A¦A¶Ç°e¡C¥Xª©¬É·Q¥[¤J³o¤@¾Ô³õ¡A¥ý­n§â¦Û¤v¥ýÅܦ¨§O¤Hªº¡u¼°¤Í¡v¡AµM«á»¡ªA§O¤H¥[¤J¥Lªº¼°¤Í¦W³æùØ¡C  ¤@®a¤~¦¨¥ß¨â¦~ªº³nÅ餽¥q Active Buddy¡A´N¦b³o­Ó»â°ì¥´ÀY°}¡C³o®a¦b¯Ã¬ù»Pª¿¨¦ªº¤½¥q¡A»s§@¤F³\¦h³nÅ骺¾÷´¼³æ¤¸¡A§Y¬O«UºÙªº Agent »P Bot¡A¦¨¬°¹q¤l¼°¤Í¡C¨Ò¦p³Ìªñ¬°¤@®a¤Ö¤kÂø»x Elle »s§@¤F¤@­Ó ELLEgirlBuddy ³nÅé¼°¤Í¡AÂø»xªÀ¤j¨Æ«Å¶Ç¡AÅý¤j®a§â ELLEgirlBuddy ¥[¤J§Y®É¶Ç°Tªº¼°¤Í¦W³æ¡A¦A»P¤§³q«H¡Aµ²ªG³y¦¨ÅF°Ê¡A¤j®a¤f¸O¬Û¶Ç»¡³o­Ó¹q¤l¼°¤Í«Ü»Å¡C  ELLEgirlBuddy ¥i¼Ò¥é¯u¤H²á¤Ñ¡A¨Ã§Ö³tªº¦^µª°ÝÃD¡A¦³¤H°Ý¡G¡u§Ú¬O¤ô²~®y¡A©ú¤Ñ§Ú¸Ó«ç»ò¿ì¡H¡v©ÎªÌ°Ý¡G¡u©pªºÀY¾v¬O¤°»òÃC¦â¡H¡v³o­Ó³nÅé¼°¤Í³£·|¥ß§Y¦^µª¡C³nÅ骺³]­p¥]¬A¤F³\¦h¤Ö¤k±`°Ýªº¨Æ¡A¹³¬OªA¹¢¡B¬ü®e¡B®T¼Öµ¥µ¥¡C  ³o­Ó³nÅé¤]¥i³sµ²¨ì ELLEgirl.com ºô¯¸¡A¥H«K¦b¦^µª°ÝÃDªº¦P®É¥[¤@ÂI¼s§i¡AÃöÁä¦b¦^µª±o¤Q¤À¦³½ì¡A©Ò¥H¹ï¼s§i¨Ã¤£Ä±±o¹½·Ð¡C  Active Buddy µo¨¥¤H Emily Lenzner »¡¡A¨ì¥Ø«e¬°¤î¡A¥«³õ¾P°â¤H­û³Ì¼ö°J¹êÅç³o­Ó§Þ³N¡C³Ìªñ¤S¬° New Line ¼v·~¤½¥q³Ð³y¤F¤@­Ó Ring Messenger ¼°¤Í¡A¨Ó«P¾P¡uÅ]§Ù¡v( Lord of the Rings ) ³o³¡¼v¤ù¡A§Y®É¶Ç°Tª±®a¥i¥HÂǦ¹°Ý¡u¤U¤@³¡Å]§Ù¤°»ò®É­Ô¤Wºt¡H¡v©ÎªÌ¡u¤°»ò¬O Hobbit¡]¸G¤H¡^¡H¡v¤@Ãþªº°ÝÃD¡C

  ³oÃþªº¥«³õ¡A®£©È¥Í©R©P´Á¦³­­¡A¦]¬°»P³oºØ¦nª±ªº¹q¤lªB¤Í¹ï¸Ü¡A´X¦¸¤§«á´Nı±o¨S½ì¡A¤£¬O¤£¦A¨Ï¥Î¡B´N¬O±q¼°¤Í¦W³æ¤¤°£¦W¡CÁöµM¦p¦¹¡A¨Ï¥Îªº¤H¼Æ¤´µM¥iÆ[¡A¹³¥h¦~¬°¤@¦ìºq¤â»s§@ªº Lindsay Buddy ¡A´N§l¤Þ¤F¤­¤Q¸U¤H»P³o¦ì¹q¤lªB¤Í¹ï½Í¡A°T®§Á`¼Æ°ª¹F¤T¤d¤K¦Ê¸U«h¡C

·Q·Q¥i¥H°µªº¨Æ

  §Y®É¶Ç°T¤w¸g¤Þ°_¥Xª©¾÷ºcªºª`·N¡A³£¦bºc«ä­n´£¨Ñ­þºØ¸ê°T¤º®e¡CLenzner «ü¥X¡AActive Buddy ¶}©l¥H¤@­ÓºÙ¬° SmarterChild ªº³nÅé¼°¤Í¡AÅý¤j®a¸ß°Ý¦³Ãö·s»Dªº°ÝÃD¡A¹³¤µ¤ÑÀY±ø¼ÐÃD¬O¤°»ò¡H¥H¤Î¤Ñ®ð¡BÅé¨|¡B¹q¼v©ñ¬M®É¶¡µ¥µ¥¡C  Active Buddy ¦P®É¤]ºû«ù¤@­Ó´Î²y¼°¤Í¡AAgentBaseball¡A¨Ó¦^µª´Î²yªººØºØ°ÝÃD¡A¨Ò¦p²{¦b¯Ã¬ù¬v°ò¶¤Ä¹¤F´X¤À¡C¸Õ·Q¦b¿ì¤½«Çªº¤W¯Z±Ú¡A¨Sªk¦¬Å¥¼s¼½»P¬Ý¹qµø¡A¦ý¥i¸g±`ªº¥Î§Y®É¶Ç°TÀò±o¤ñÁɵ²ªG¡C  Active Buddy §Æ±æ·s»D¬É»P¸ê°T¬É¯à¦hµo®i¤@¨Ç¼°¤Í¡]³o®a¶È¬O³nÅéµo®i¤½¥q¡A´À¥Xª©¾÷ºcµo®i³nÅé¡AµM«á©ñ¦b¦øªA¾¹¤W¡C¡^²{¦b¥¿´À¸ô³zªÀ»s§@³nÅé¡A¸ô³zªÀ¬O³o®a¤½¥qªº§ë¸ê¤H¡C¥Ø«eÁÙ¨S¦³¦h¤Ö¥Xª©¾÷ºc»P¤§¥æ©ö¡A¦]¬°³o­Ó·§©À¤´µM«Ü·s¡ALenzner »¡Åé¨|¸ê°T·~ªÌ¡A¹ï³o­Ó§@ªk¯S§O·P¿³½ì¡A¥]¬A¥D­nªºÅé¨|Áp·ù¡C  ¨ä¥L¼ç¦bªº¥i¯à©Ê¡A¦³®ð¶H¡]±q§Aªº±b¸¹ª¾¹D©Ò¦b¦a°Ï¡B¦Ó¨ú±o·í¦a®ð¶H¸ê®Æ¡^¡BªÑ¥«¡]§Ú²{¦b¬OÁȬO½ß¡B·l¯q¦p¦ó¡H¡^¡B¤ÀÃþ¼s§i¡]¤µ¤Ñ¨º¤@®aÀ\ÆU¹µ¥Î¼p®v¡H¡^¡B¾Ç®Õ¡]§Úªº¾Ç®Õ¬O¦]¬°¤U³·°±½Ò¡H¡^µ¥µ¥¡C

  Active Buddy ¤]¬° eBay »s§@³nÅé¡AÅý½u¤W©ç½æªº¤H¥ß§Yª¾¹DÄv»ùªº±¡ªp¡C³o®a¤½¥q¤]¥¿»P¤@¨Ç®È¦æ¾÷ºc¦X§@¡AÅý§Y®É¶Ç°Tªº¨Ï¥Î¤H¬d¸ß¯è¯Zªº®É¶¡¡C

¤ñºô¯¸§Ö

  §A¥i¯à®e©ö¬Ý¥X¨Ó¡A³o¨ÇÂǧY®É¶Ç°T¼°¤Í¨ú±oªº¸ê°T¡A³£¥i¥H¦bºô¯¸¤W¨ú±o¡A¹³Åé¨|¤ñÁɤÀ¼Æ¡B¤Ñ®ð¹w³ø¡BªÑ²¼»ù®æµ¥µ¥¡C¦ý°Ï§O¦b§Ö³t»P«K§Q¡A§Y®É¶Ç°T¤ñ¹q¤l¶l¥ó§Ö«Ü¦h¡A¦Ó¥B¼°¤Íªº³nÅéÂ^¨ú¸ê°T¤]«Ü§Ö¡C  ¥H¥ø·~¬°¦W»s³y¥Xªº¼°¤Í¡A¹ï·s»D¾÷ºc¦³¨â­Ó¦n³B¡C¨ä¤@¡A¬O§Y®É¶Ç°T¬O¦~»´¤Hµø¬°¡u¥¿ÂI¡vªº¤è¦¡¡A·s»D¾÷ºc·Q¥´¤J¦~»´¤Hªº¥«³õ¡A³o¬O¤@±ø³~®|¡]·íµM¸ê°T¤º®e­n¾AÀ³¦~ÄÖ¼h¯Å¡A¦~»´¤H¥¼¥²¹ï®ð¶H¹w³ø¦³»P½ì¡A¦ý»PµêÀÀªº¹q¤l¦W¬P¹ï¸Ü¡A«h¿³½o«k«k¡AActive Buddy µo²{¼ÒÀÀªº¦W¬P¤Hª«¥i§l¤ÞµL¼Æ¦~»´¤H¡C¡^

  ¨ä¤G¡A¥ø·~§Î¶H¥i¥H¶W¶V¦~¤H¸s¡A25 ·³¥H¤Wªº¤]·|¥Î¨ì§Y®É¶Ç°T¡A¦pªG·s»D¾÷ºc¯à»s³y§ó«K§Qªº¤èªk¡A¨Ó¨ú±o·s»D»P¸ê°T¡A¦~¬ö¤j¤@ÂIªº¤H¡A¤]·|¦]¬°¸û¶l¥ó»Pºô¯¸§Ö³t¦Ó¹B¥Î¡C

±q¨ºùØÁÈ¿ú

  ·s»D¾÷ºc¦p¦ó±q§Y®É¶Ç°TÁȨì¿ú¡H¥D­nÀ禬¨Ó¦Û¸ê§U¤H»P¼s§i¡A¼s§i¥i¥H¥[¦b¦^ÂЦr¥yªº¤U­±¡A¦ý­n²µu¡A¶È¯à¦³´X­Ó¦r¡A¦ý¤S¯à§l¤Þ¤H¨ÓÂI¿ï¶i¤J¼s§iªººô­¶¡CLenzner »¡¡A³Ì¦¨¥\ªº¼s§i¬O²³æªº¤@¥y¡u¥iŤ@¼Ë¡]ªF¦è¡^¡I¡v¦o§Q¥Î SmarterChild ¹êÅç¯àŤ@±i¨¬²y²¼ªºÄvÁɬ¡°Ê¡Aµ²ªG±q§Y®É¶Ç°T¶Ç¨ì¨º­Óºô¯¸ªº¤H¼é¡A³ºµM¦³ 6.5%¡A¤ñºô¯¸¦Û¤vªº¼s§i¦n¦h¤F¡C  ·íµM¡A³o¤£ªí¥Ü¤@©w­n§K¶O¡AªÑ²¼ªº¼°¤Í¥i¥H¦¬¶O¡C¡]¸Õ·Q¡A³o¤£¥ú¬O¹q¸£¡A§ó¥i¥Î¦bµL½u¦æ°Êªº¸Ë³Æ¤W¡A¤@­Ó¥iÄ⦡ªºªÑ²¼¼°¤Í¡A¬O¦³¼ç¤O¦¬¶Oªº¡^¥t¥~¡A¥i¥H§@¬°¥Xª©¾÷ºcºô¯¸ªº´C¤¶¡A¦Vºô¯¸¦¬¶O¡C

  ¦pªG§A³Q§l¤Þ¤F¡A¤£§«¥[¤J AOL ªº§Y®É¶Ç°T¡AµM«á¦b§Aªº¼°¤Í¦W³æùØ¥[¤W«e­±©Ò´£¨ìªº¦WºÙ¡G AgentBaseball ¡BSmarterChild¡BELLEgirlBuddy¡BRingMessenger µ¥µ¥¡A¨Ó¿Ë¦ÛÅéÅç¤@¤U¡C


¤W¤@½g ¢x   ¤U¤@½g ¢x ¯Á ¤Þ